Swing Golf

Starting out as a marketing company for the premier clubs in the South West, SWING has the honour of being the first golf promotions company in Ireland, laying the foundations and setting the standard for all others to follow in golf promotions.

The company now promotes some of the world’s most famous golf courses in one of the most popular destinations; namely, Lahinch Golf Club, Doonbeg Golf Club, Adare Golf Club, Ballybunion Golf Club, Tralee Golf Club, Dingle Golf Club, Killarney Golf Club, Dooks Golf Club, Ring of Kerry Golf Club, Waterville Golf Club and Fota Island Golf Club. SWING also operates a highly professional tee-time reservation service and ground handling service for tour operators and individuals alike, booking in excess of 20,000 rounds throughout Ireland each year with the South West Region being the most popular. Its markets are worldwide and include especially UK, Europe, USA, Australia and South Africa.

The company’s success is based on a nucleus of progressive world-class courses and a professional staff with a lifetime of golf experience. The executive of SWING Paddy O’Looney and Brendan Keogh has been with the company since its inception in 1987 and 1991 respectively. In fact Paddy is better known as “Ireland’s Golfing Ambassador” and is known far and wide in the golf industry. Being a scratch golfer most of his life and trained in the hospitality industry his uncanny knack for opening influential doors is legendary.

The South West Region today is still the most popular destination in the world with a combination of world-class courses, excellent accommodations & restaurants and the friendliest people known to mankind where you are guaranteed to have the ‘craic’.